Typography
Propel has a really good label design, I like that the label is on the bottom half of the bottle instead of the middle. I also like the color scheme. I actually dont get te gum feeling from these colors probably because the blue background doesn't look like a solid blue. I also like how the "P" divides the fitness and water . The font is really good, I think the capital letter not only at the beginning but at the end is a different touch. I also like that it's a san serif font. Good choice to make propel white, it makes it pop and would defiantly catch peoples eye. I also like the strips of color at the top and the bottom to signify which flavor it is. Great Job Propel!!!
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