Typography
I like the Gatorade label, I think the logo is very strong and the colors work. I've seen Gatorade labels in many different colors and the logo is such that it works in many colors. I really like the font and how it is placed on a white background cut out to fit around the logo, it really makes it pop. It also gives you a little sense of depth. I also like how the font has the italics feeling to it, it gives it a more fluent feeling. The smaller information looks pretty good, I like that its in white, it makes reading it a bit easier. The two orange strips at the top and the bottom are also a good design choice, it ties in with the lightening bolt and connects the whole label. Good job Gatorade!
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