Nestle

Typography

I think the layout of this label it nice but I have a sever problem with the color scheme, yes its blue but it reminds me of the colors for dentine ice gum or some kind of winter fresh gum. If they went for a more lighter water looking blue then the label would have been much more successful. I like how all the information is in its own little box. Everything is very clear and easy to read. The font is also great. I like that its not all in caps and I like the slight slant they used for the pure life font. They simple little family at they bottom is a nice touch as well. It appeals to the family audience that much more. Overall this is a very successful label. Good job!!