Typography
I really like this ad for Versace, aside from the fact that I love models used to promote a product I also like the typography used. I feel like when most people see fragrance they think girly which may lead to a script like font. I like that they did not use a script font in this case. The clean san serif font works so well. The spacing and it being in all caps makes it feel strong and powerful, just like the ocean in the background. I also like that they made Versace white, it really pops and matches the sun reflecting off the ocean. Good job!!
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