Friday, September 14, 2012

Back up Plan


Typography 



Love this movie, not so crazy about the typography. To me it looks very odd. Having the title going vertical is one thing, but not making the letters vertical to match is another. The title just feels very suffocated there in the middle. I like the color scheme, the pink makes it fun just like the movie and also makes the word they want people to focus most on pop. Im not crazy about the "the" sitting on top of the "backup", it makes the word backup a bit more confusing to read and it so small you can't really see it. It wouldn't be such a big deal if it wasn't vertical but being as it is, i don't like it. I do like that they put serifs on the font, it makes the title look a little more grounded which it needs just hanging there in the middle.

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