at&t

CGR 115

The at&t logo by Saul Bass is a pretty good logo in my opinion. I like that they have the sphere as their image, it suggests that at&t is global. I like the simple design of the rings going around the sphere and also that these rings are blue. The color blue gives the feeling of things flowing whereas using a color like red suggests stopping and the absence of flow which is this case would not have portrayed the right idea. I'm not really crazy about the font, it looks a bit boring, I do however like the fact that they picked a font that at least had some curve to it to match the curves of the sphere.