Sunday, September 23, 2012

10,000 Lakes Festival


Typography



I'm not really sure where to start off with this flyer other then it needs many adjustments. First off, why is all the type congested at the top? It makes it seem very cramped, hard to read and top heavy. If they spaced all that information out throughout the fly there would be a much better flow and the balance would be so much better. Now as far as colors are concerned, they are not bad but they need a bit of work as far as placement goes. possibly darker colors at the bottom, lighter colors at the top. The image of the guitar in the clouds is clever but I feel like thats the main problem. They didn't want to have the text cover up the image and thats why its cramped at the top. Honestly it took me awhile to see the guitar so I don't think its worth screwing up the text placement over. Also the background image is a bit cartoon like and playful, I don't think the font matches it well. Change the font or change the image.

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