Sunday, September 23, 2012

Coca-Cola

CGR 115



Coca-Cola is a product that everyone knows and it have been around for years. When you ask people what they think of when they hear the word red they think, Coca-Cola. Their logo is basically just the word, sometimes with the product next to it and sometimes not. You would think the bold red color choice would make this logo feel heavy, but it doesn't. The script font they used helps balance out the harsh red. I like that they chose red because its a color that catches the eye and is not easily forgotten. The script font give it a really nice flow and when your thinking about a drink you want it to feel as though things are flowing. This is a great logo, good job!!

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