Chipotle

CGR115

I really like the chipotle logo. They have two renditions, I personally like the one on the right the best. It just looks more clean to me. The reds and browns are nice and warm and also tend to be associated with food. As far as the actual typography goes, I really like it. I like the spacing between the letters and I also like the font and that there are no serifs. I also like that the mexican grill lettering is below chipotle but I don't like the feeling of all the weight it carries sitting on top of the mexican grill. If they space the words mexican grill out more or make it slightly bigger there might be more balance.