Best Western

CGR 115

I am not crazy about the logo for the Best Western. The main reason has to do with the horrible choice of primary colors. In some cases the strength of primary colors draws people in, but in this case it just makes me cringe. I can respect the idea behind it, the primary colors are the most bold and some would say the "best" as far as colors go and that would fit the name, but they way they have them arranged is not good. If they just switched the placement of the blue and yellow, I think that would take away from the old kind of feeling I'm getting from this. I thinks it's fine that they used a serif font, it makes you think of a good sturdy, dependable place. Im not crazy about the two words touching, I think it makes it feel crowded, especially with the serifs. I am glad they didn't do all the letters uppercase because that would have been total over kill.