Smuckers

CGR 115

I think the label for Smucker's is very successful, its a logo thats been around forever. The colors alone make you instantly think of the flavor of the jelly. The shape of the label is also very nice, I like that it fallows the curve of the logo. I think that having the font all upper case was a good choice, it makes it pop which is nice especially because of the background image. I like that the flavor of the jelly isn't all uppercase like the logo because I think that would take away from the importance of the logo. I also think it's a nice touch that they have the texture on the actual jar. The lids are awesome  as well. I really feel like I'm going to take this jelly on a picnic. Good job Smuckers.