Tuesday, November 6, 2012

Individualized Solutions

CGR 115


I think this magazine ad has some really good things happening here. For one the color scheme is really nice. I love that the background is black, it really makes the photos as well as the blue in the logo pop out. Even though the background is very dark, the photos are very light so the ad doesn't feel heavy. The typography is done well in this piece even though I would have liked to see all the text lines at the bottom line up. The hierarchy is done very wet and I like that they have there symbol in the top right hand corner, its a nice touch as well as the bullet points between the information at the bottom. Overall good job!

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