Tuesday, November 27, 2012

Cheesecake Factory

Typography


The Cheese cake factory is one of my favorite restaurants and the menu is a favorite of mine as well. The font is really nice. It's very unique and I love how the "C" and "F" are so much larger then the rest of the letters. The "the" sitting on top of cheesecake is a good touch and its placed well. Its interesting that the only thing that separates the too words is the large first letters. I like the mix of all uppercase serif letters with italic font below it. Its bold mix with classy. The only thing I'm not so crazy about is the central thing they have going on.

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