Typography
I think Iams is a very successful label. I love the green color scheme and the swishes that are incorporating around the dog, it gives depth to the label. I like that they have the logo going up the side of the bag and then the information across the bottom. I think that was a good choice because it gives you different angles and it keeps your eye moving. Everything is lined up nice and the font is great. The thick bubble font for the logo works well and its playful like dogs and then you have the san serif thin font which works well for informational purposes. The white type really pops off the green background.
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