Salsa

Typography

Tostito's salsa is the only salsa I eat out of a jar, so why not comment on the label. Not everything can be a classy design or layout and I'm coming more to terms with the fact that as long as its hitting the audience it's directed too and conveys the feeling its suppose to then it is successful. I think this label really gives you a sense of mexican salsa. The font is very playful, it makes you think of South American and flavor. I like how its made to look like the salsa is the background to the label and also that the ingredients used to make salsa are advertised on the front. Again this is another example where red and green don't make me think of christmas. Good job!!