Brilliant

CGR 115

I think this is a really successful add. Everything about it drew me in. First off the colors just pop off the page. The bright blue really comes forward with the solid black background. I also like that they have their logo forming into a design element at the bottom, the line coming off of that is really nice. Compositionally, everything lines up. I feel like the image being diagonal takes your eye across the page and adds interest in ad. In this case I also like that "Brilliant " is slightly backlit with the blue shown in the image. Very clean, crisp, professional ad. Good Job!!!