Jif

Typography

I think the Jif label is very well done, Its been around for years and its a brand everyone knows. I think the color scheme was a bold choice but I actually like it. Usually when you see red and green you think christmas. But the division of the red and green by the blue stripe doesn't make me think christmas at all. So good job there. I also like the font they chose for Jif. Its big and bold and all lower case. I think its cool when a name or title of something can be all lower case and still make an impact. It just goes to show what type can do. I have to say out of all of them the traditional top label is my favorite. Good Job Jif!!!