Gap

CGR 115

I love the Gap logo. The white lettering on the dark blue background is really nice, I'm a fan of dark colors so this logo is really good in my opinion. I also like the font. I like that its a longer font and the serifs work really well . I think it was a good choice to use all caps because it hold the space well. I feel that if it was lower case letters then the dark blue background would overwhelm the name. Good job Gap!!