Wednesday, August 29, 2012

Swoosh

CGR 115




Probably one of the most famous logo and design of all time. Everyone knows the Nike logo and the symbol for Nike. This shows just how effective simplicity can be. All the design is is a check mark or "swoosh". When  I look at the swoosh I think of speed and agility and I'm guessing that's what other people think too because Nike is one of the most popular shoe brands out there today. The logo is just as powerful as the design. It's short, sweet and to the point. Three little words have the power to make people go out and by Nike products. Amazing stuff.

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